Undoubtedly if your legal service is substandard, no amount of money spent on an advertising or promotional campaign is going to pay off. Most clients assume they will receive top-notch advice when they approach a legal service provider so quality legal advice is not enough to keep your business growing ... More about Marketing your law firm.
Although legal marketing is nothing new, many firms, big and small, still grapple with how much resource to dedicate to marketing and which strategies to employ to position themselves as the crème de la crème of legal service providers. For those who want to develop their practices and ... More about Standing out in the legal crowd.
After much discussion, debate, and analysis over the impact advertising legal services could have on the integrity of the profession, November 1984 saw the Law Society decide practitioners could enter the marketing realm. For most barristers, this meant annually forking out for an advertisement in the Yellow Pages and continuing on ... More about Marketing yourself as a barrister.
Marketing comes in different forms depending on desired reach and breadth of budget. If you are a small- to medium-sized firm you may not have adequate resources to create a marketing storm or even a casual breeze for that matter. Many smaller firms do not even see the point of ... More about Marketing as part of a national law firm network.
The success of a 21st century law firm will be defined as much by the market’s perceptions of who it is as what it does. As markets continue to mature and competition within industries grows fiercer, legal firms will not succeed purely on the basis of what services they ... More about Understanding your firm’s brand personality.
Lawyers must give their clients information about client care and the services they are providing before undertaking the work. This is required by the Lawyers and Conveyancers Act (LCA) and the Rules of Conduct and Client Care. Both failure to comply and late compliance has already led to findings of ... More about Client care a valuable marketing opportunity.
Enhancing both its relationship with clients and the Gibson Sheat brand were two major benefits the firm had in mind when it decided to re-write its terms of engagement in plain English. But the firm also achieved a milestone when the five-month project was complete. It became the first law ... More about Using plain English to enhance client relationship.
The Law Society of Scotland’s annual Cost of Time survey shows that average profit per equity partner across the whole legal sector in 2010 fell by an average of 11%. The latest survey was completed by 220 law firms across Scotland, ranging from sole practitioners to firms of over 20 partners. It showed ... More about Scotland law firm survey shows 11% fall in profits.
A slump in sales of residential dwellings is having less impact than it may have had several years ago as many law firms have successfully reduced their exposure to conveyancing. National residential conveyancing fees are down an estimated $12 million on the same time last year. Statistics from the Real Estate ... More about Conveyancing diversification.
‘Babyboomer’ lawyers face practice disposal dilemma With the babyboomer “bulge” of lawyers heading through their 50s and 60s toward retirement many are finding that although they’ve spent 40 years or more building up a practice they now face the dilemma of finding someone to take it. There are indications that ... More about Sale of legal practice problems.